Listing strategy
The 8-Image Listing Formula: Which Product Photos to Make and in What Order
Most marketplaces give you about eight image slots: Amazon allows a main image plus additional images (category-dependent), TikTok Shop up to nine, Taobao five main images plus detail pages. Sellers who fill every slot with a purpose convert better than those who upload eight angles of the same box. Here is a slot-by-slot formula and how to generate each image.
The eight slots
- Main image — white background. The product alone, 85% of the frame, RGB 255. Built with background removal. Rules: Amazon white background.
- Hero angle. A three-quarter view on white or a subtle surface, showing depth and form.
- Scale. The product in a hand or next to a familiar object so shoppers understand size. Size confusion is a common return reason.
- Detail close-up. Texture, stitching, material, the mechanism. Real photography or a careful upscale — not invented texture.
- Lifestyle scene. The product in use, generated around the cutout on product relighting.
- Infographic. Three to five benefits or dimensions as callouts. Text must be spelled perfectly — use Qwen Image Edit for text or overlay real typography.
- Variants / on-model. Colourways side by side, or apparel on a model via outfit change.
- What's in the box / packaging. Everything the customer receives, laid out.
Plan it as a board
Lay out all eight slots before generating anything in storyboard, then produce them as one consistent set in Marketing Studio: same light direction, same colour grade, same surface family. Consistency across slots reads as a professional brand.
Platform differences
- Amazon: only the main image has the strict white rule; slots 2–8 are free-form but must be accurate.
- Shopify: square 2048 px images keep the gallery tidy; the first image is your collection thumbnail.
- TikTok Shop: 1:1 images, and a short video often outperforms the second image slot.
- Rakuten: the first image must keep text under 20% of the area, with a white or photographic background and no frames.
- Taobao / Tmall: 800 × 800 px or larger; a white-background image is commonly required among the main images.
Cost of a full set
At list price, eight edits on Qwen Image Edit Plus come to about $0.25; on Flux Kontext dev about $0.30. Add retries for the lifestyle and infographic slots, which are the hardest to get right first time.
| モデル | ベンダー | 1枚あたり | 向いているEC作業 |
|---|---|---|---|
| Qwen-Image Edit Plus | Qwen | $0.032 | ラベル・パッケージ文字の修正、部分補正 |
| Qwen-Image Edit | Qwen | $0.048 | 文字を理解した編集、不要物の除去 |
| Qwen Image 3.0 Edit | Qwen | $0.045 | 複数行テキスト、日中韓パッケージ |
| Flux Kontext Dev | Black Forest Labs | $0.038 | 商品を固定したまま背景・光を変更 |
| Flux Kontext Dev Lora | Black Forest Labs | $0.045 | ブランド調LoRAのシーン |
| FLUX.2 Pro Edit | Black Forest Labs | $0.045 | メイン画像、写実的なライフスタイル |
| FLUX.2 Flex Edit | Black Forest Labs | $0.075 | 細かな制御、タイポグラフィ |
| Seedream v4 Edit | ByteDance | $0.041 | バリエーションの一括生成 |
| Seedream v4.5 Edit | ByteDance | $0.054 | 高解像度のセット画像 |
| Tencent Image Upscaler | Community | $0.036 | モール用ズーム（2000px以上） |
| Youchuan V8.2 Remove Background | Midjourney | $0.13 | ワンクリック切り抜き |
よくある質問
How many product images should a listing have?
Use every slot the marketplace gives you — usually seven to nine — and give each image a distinct job: main, angle, scale, detail, lifestyle, infographic, variants, box contents.
Which image matters most?
The main image, because it is the one shown in search results. It must follow the platform's background and text rules exactly.
Can infographic text be generated by AI?
Yes with Qwen Image Edit for short text, but check spelling at full zoom. For long or regulated text, overlay real typography.
What does a full eight-image set cost?
About $0.25 on Qwen Image Edit Plus at current list prices, before retries.
プロンプトの書き方に迷ったら？ワンクリックで白背景・背景合成・文字修正テンプレートを挿入
かんたん指示テンプレート
やりたい作業を選ぶだけで、最適な指示文を作成
「白背景」「シーン合成」「パッケージ文字修正」「モデル試着」から選ぶだけで、商品の形やロゴを崩さない指示文が完成します。
正面のメイン商品アングル、輪郭くっきり。ゴールドのスポイト付きガラス製美容液ボトル。ブランドのロゴとラベル文字は100%そのまま維持する，純白 #FFFFFF 背景＋柔らかな接地影。